They said it couldn't be done:
Create a range of fragrances and products for the home that harness the pure essence of "hygge." Well, today VisitDenmark is proud to announce the world's first line of luxury hygge products. Now everyone can buy and instantly experience a little bit of hygge for themselves. Welcome to the age of Hygge.
First, the story behind Essence of Hygge. Scroll down for our products.
What is “Essence of Hygge?”
Essence of Hygge is a naturally-occurring substance first discovered in 1918 by Danish horticulturalist Torben Hansen while working with the rare and elusive Middlefart Orchid. Hansen stumbled upon the flower’s powerful enzyme, phosphohyggenase, by accident while conducting various experiments in an attempt to eradicate pollen allergy. Unfortunately, he was struck down by a mysterious illness from which he never recovered, preventing him from documenting his groundbreaking discoveries, and his research was thought to be lost in the sands of time.
How did we get it?
In 2013, the Hansen estate released several unpublished manuscripts from an old chest in the attic, documenting the scientist's research.
For the past four years, VisitDenmark’s Applied Sciences Division has been secretly hard at work using the latest cutting-edge procedures to extract the Hansen enzyme and distilling it into concentrated Essence of Hygge.
Our hygge harvesters hand-pick the rare but beautiful Middlefart Orchids using sustainable methods. Once extracted from the plant the Essence is then hand-filtered by our Comf-ologists at our laboratoire in Hørsens through four hand-knit sweaters instrict candle-lit conditions to preserve the photosensitive raw materials. Finally, we distill the Essence with aggressively-foraged botanicals and organic industrial-purpose alcohol in a complex patent-pending process.
Today we’re proud to share the results with you, in a sustainable and high-quality product Danes are known for: hand-crafted fragrances and beauty products.
What can it do for you?
More like, “What can’t it do for you?” Our Extract of Hygge products offer numerous health benefits including, but not limited to, improved sense of wellbeing, heightened focus and energy, and a distinct aversion to overuse of smartphones and social media.
By regular use, Essence of Hygge will help you appear more relaxed and attractive to your peers, equip you with better eyesight and an inclination to cuddle, cook together and take a long walk. Some happy customers have even told us they have experienced a mild to moderate spring in their step. What’s more, our Applied Sciences Division’s benchmark tests have concluded that Essence of Hygge products make the average user 70% more huggable.*
Essence of Hygge is more than just a naturally-occurring miracle of nature, it's also a way of life. Join the hygge revolution by buying some of the high quality products below!
Hygge starter kit
The ultimate collection of our most popular products to get you on your hygge way. Great for begginer hygge-ers, as a surprise gift for your mom, or a way to settle deeply ingrained rivalries. Includes: Two Hygge Sprays, 6-pack of Bath Bombs, a candle, Instant Essence of Hygge Instant Coffee, and an opened package of glitter to make it all extra hygge. Only while supplies last.
Essence of Hygge Unisex Fragrance
Essence of Hygge is our flagship product. It smells great and gives you a pleasant and nonthreatening smell for any occasion: birthday parties, a jaunt on horseback along a desolate beach, meetings, international trade deals, the shower, and more. Decorative botanical twig sold separately.
"Beachy Keen" Bath Bombs
Our organic, hand-crafted bath bombs are the only bath bomb to feature Essence of Hygge as a main ingredient. On top of that, we add fresh fragrances captured from the Danish coastline at low tide, and the rest of the stuff that usually goes in soap. Hyg in the tub!
Essence of Hygge (6 oz)
100% the good stuff. Our Essence of Hygge is ethically sourced and hand-harvested using the latest biodynamic dances. Essence of Hygge is great for aromatherapy, massages, smoothies, attracting mates, keeping crows off your crops, in baked goods, de-greasing auto parts, and so much more. Use sparingly, a little goes a long way!
A Candle Shaped Like a Bike
OK, it may not burn very well or even look like a bike after a few minutes, but it still smells good and nothing says Denmark like a hand-sculpted scented candle shaped like an old fashioned bike. (Note: The product looks like the image, except, you know, shaped like a bike and not a normal candle.)
Essence of Hygge Infused Water
We here at VisitDenmark drink water just about every other day so making our own Essence of Hygge-infused water was really a no-brainer. Plus the profit margin is crazy. Our hygge water is made with 100% Danish water taken from a glacier then dropped in an artisanal well to melt. After that we triple-filter it and infuse each 20 oz bottle with with at least 2 oz of Essence of Hygge. There are also crystal in there.
Instant Essence of Hygge instant Coffee
There are three things Danes simply won’t wait for: X-Factor, their morning coffee, and some good old fashioned hygge. We’ve solved two of these problems with our Essence of Hygge infused Instant Coffee Mix. Buy yourself some and find out which two!
*Disclaimer: The concentrated hygge found in our products is very potent,and a small percentage of doomed souls have experienced slight nausea and headache. Extended use of hygge products may result in an uncontrollable urge to curl up under multiple blankets with a cup of hot cocoa for five months. If in doubt consult your physician or local hygge expert.